What do people say?

“DazzleType is, as the name implies, dazzling. The font has so much potential for a variety of uplifting, eye catching uses. The dynamic presentation in the Infinite Island landscape is a befitting introduction to the positive communication possibilities of this exciting breakthrough in the use of typography” 

- Vince Carra, Creative Consultant, San Francisco

‘‘Very impressive! But I still prefer the non-virtual, and your type is so strong in real life!”

- Sue Perks, Design Director, Perks Willis Design

NFTs Market

DazzleType NFTs

https://opensea.io/collection/dazzletype

DazzleType X Infinite Island

https://www.infiniteisland.co/market-dazzletype

About Peter Smith

Peter Smith is a leading graphic design communications consultant who graduated from the Royal College of Art with a MA in Graphic Design. His passions include semiotics, alphabet design, typographic design and creating design systems, in particular he likes the fact that graphic design is a highly public and social activity often dealing with mass communication issues and the appropriate methods of delivery.

He has won awards from the New York Art Directors Club and the New York Type Directors Club and he is a recipient of the Minerva Award for visual identity design. He was awarded a D&AD Graphite Pencil for a project produced by Geli Luna, one of his students at Ravensbourne University, the equivalent of a silver award, for her brand identity concept ‘For Travel That Works’ for the Crowne Plaza hotels. He has had his work published in Axis magazine, Design Week magazine, the book Drip-dry shirts: the evolution of the graphic designer and recently his work was featured in Fedrigoni 365 2021 and 2022, a publication that brings together creatives in a joining of minds.

He has lectured in graphic design at De Montfort University, Central Saint Martins, University of Plymouth, Ravensbourne University, Middlesex University and University of Westminster. He was Principal Lecturer and Course Leader for the MA Communication Design course at the University of Westminster and Ravensbourne University. He developed the MA courses to reflected the multidisciplinary nature of contemporary communications bringing together key subject disciplines in visual communication including graphic design, animation, digital media and illustration. Both course’s aim to help students develop analytical skills and generate conceptual thinking that help prepare them for high-level professional practice. More recently he has been a visiting lecturer for the MRes Communication Design course at the Royal College of Art where he helped with the creative direction of the student project ‘Dis/connect: Communication in the age of isolation’ a collaborative web publication by the MRes Communication Design Pathway in partnership with the BT Archives. The project speculates on the dis/connected future of telecommunications inspired by artefacts from the archive’s collection. The work was produced during the Covid-19 pandemic (www.dis-connectfuture.com). Current lecturing includes online presentations to PS-One Art in China and Beijing Experimental Foreign Language School on topics ranging from ‘What I look for in a Creative Portfolio’, ‘Visual Identity and Branding’ and Illustration Design and Practice’.

Peter is an enthusiastic creative director and lecturer; he enjoys generating new creative thinking and to collaborate with colleagues and students to develop strong ideas, and is able to motivate, advance and enthuse people around him.

About White Space Gallery

Infinite Island launched ‘White Space Gallery’ - a virtual art gallery uniquely built for hosting immersive pop art exhibition events for artists internationally. Inspired by ‘Monument Valley’ video game, it is a floating imaginative environment where the most unexpected things can happen exploring the outer limits of current technology. The visitors travel through a network of optical space illusions and impossible objects experiencing different platform levels.